If an advertiser participates in a private auction and their bid isn't the highest,what happens?
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Correct answer: All deal impressions goto the advertiser with the highest bid..
Why this is the answer
In a private auction within Display&Video360,if an advertiser participates and their bid is not the highest,the outcome is that all deal impressions goto the advertiser with the highest bid.Unlike other auction types,where multiple advertisers may receive impressions based on their bids,in a private auction,the advertiser with the highest bid wins exclusive access to all the available impressions for the specified deal.This ensures that the impressions are allocated to the advertiser willing to pay the most,maintaining a competitive and efficient auction process for private deals within the platform.
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