At what level in the account settings of Display & Video 360 can you manage frequency across multiple publishers within Programmatic Guaranteed deals?
Campaign level
Insertion order level
Advertiser level
Line item level
Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.
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Explanation: At what level in the account settings of Display & Video 360 can you manage frequency across multiple publishers within Programmatic Guaranteed deals?
Explanation: In Display & Video 360, to manage frequency across multiple publishers within Programmatic Guaranteed deals, advertisers should navigate to the "Campaign level" in the account settings. The Campaign level allows advertisers to set frequency capping, specifying how often their ads can be shown to a particular user within a given time period across various publishers. By implementing frequency management at the Campaign level, advertisers can ensure consistent and controlled ad exposure across their Programmatic Guaranteed deals, preventing overexposure to specific users and optimizing the overall impact of their campaigns. This centralized approach facilitates streamlined management, enhancing the effectiveness of frequency controls within the Programmatic Guaranteed framework.
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