Your client, an accessories retailer, would like to attach their consumers' behavior to their annual business goal of 20% revenue increase. Within Display & Video 360, what should they set up to get that info?

Attribution modeling is the correct choice because it assigns credit to different touchpoints in the customer journey that lead to a conversion, directly linking consumer behavior to revenue. This allows the retailer to understand which marketing efforts contribute most to their 20% revenue increase goal. Conversion tracking simply records that a conversion happened but doesn't distribute credit across touchpoints. Custom bidding optimizes bids based on specific goals but doesn't provide the analytical insight into the consumer journey needed to understand revenue drivers. Instant reporting provides real-time data but lacks the analytical framework of attribution to connect behavior to revenue impact.