Your client is a sports retailer who's launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?

Sales tag

Any floodlight tag

Global site tag

Counter tag


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your client is a sports retailer who’s launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?


Explanation: For the sports retailer launching a new basketball sneaker, the Floodlight tag that would enable tracking of website visits after users see the sneaker ad is the "Counter tag." The Counter tag in Floodlight is specifically designed to count and track the number of conversions or actions taken on a website, such as site visits. When users interact with the sneaker ad and subsequently visit the retailer's site, the Counter tag will register and report these conversions. This data is valuable for assessing the impact and effectiveness of the ad campaign, helping the sports retailer to measure the success of driving user engagement and site visits related to the new basketball sneaker.
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