What Display & Video 360 format requires that publishers set up their ad creative to reflect their site's look and feel?

Native ads are designed to blend seamlessly with the surrounding content of a publisher's website or app. This requires publishers to configure the ad creative to match their site's aesthetic, including fonts, colors, and layout, making the ad feel like an organic part of the user experience. Data-driven ads use audience insights to personalize ad content but don't dictate the ad's visual integration with the site. Responsive ads automatically adjust their size and format to fit available ad spaces, but they don't inherently adopt the publisher's site styling. In-stream video ads play within video content and have their own distinct format, separate from the surrounding webpage's look and feel.