You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What's the first thing you should do within the Deal Troubleshooter?

In the context of a Programmatic Guaranteed deal that has failed to deliver any impressions on its launch day, the first step in the Deal Troubleshooter is to check for incoming bid requests because this confirms whether the publisher is actually sending the inventory to Display & Video 360. For a "Guaranteed" deal, the publisher is contractually obligated to send all matching requests to your specific Deal ID; if the "Incoming Bid Requests" count is zero, it indicates a technical blockage on the publisher's side or a mismatch in the Deal ID setup rather than an issue with your internal targeting or creative settings. By verifying this top-of-funnel signal first, you can immediately determine if the problem requires a fix within your own console or if you need to contact the publisher to ensure they have pushed the "live" button on their end.