Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?

Optimized targeting helps marketers reach, engage, and convert their target audiences across Google's vast advertising network.

Optimized targeting uses your own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.

Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.

Optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?


Explanation: Optimized targeting in the context of Display & Video 360 refers to an audience expansion solution that leverages Google's artificial intelligence (AI) capabilities to go beyond manually chosen audiences. By utilizing AI algorithms, optimized targeting identifies additional audience segments that share characteristics and behaviors with the manually selected groups. This approach enhances the reach and effectiveness of a campaign by discovering and targeting audiences that might align with the campaign goals but weren't explicitly specified by the advertiser. It allows for a more comprehensive and data-driven approach to audience targeting, optimizing the campaign's potential for engagement and conversion.KQ
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