Your client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a fixed number of impressions within the kitchen appliances section of the publisher's site. What Display & Video 360 deal type fits their requirement?
Private auction
Preferred deal
Open auction
Programmatic Guaranteed
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Explanation: Your client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a fixed number of impressions within the kitchen appliances section of the publisher’s site. What Display & Video 360 deal type fits their requirement?
Explanation: For a client aiming to promote a new line of smart refrigerators and seeking a fixed number of impressions within a specific section of a media outlet's site, the suitable Display & Video 360 deal type is Programmatic Guaranteed. This deal type allows advertisers to secure a guaranteed number of impressions, providing more control over inventory and ensuring a fixed commitment with the chosen media outlet. Programmatic Guaranteed deals involve direct negotiations between the advertiser and the publisher, allowing for precise targeting and specific inventory access. It is an ideal choice when the client wants assurance on impressions and desires a dedicated focus on a particular section of the publisher's site.
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