Your client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a fixed number of impressions within the kitchen appliances section of the publisher's site. What Display & Video 360 deal type fits their requirement?

Programmatic Guaranteed (PG) is the correct deal type because it allows advertisers to secure a fixed number of impressions at a negotiated price directly with a publisher, guaranteeing inventory within a specific context (the kitchen appliances section of the publisher's site). This meets the client's need for a specific media outlet and a fixed impression volume. Private auction and Preferred deal are incorrect because while they offer more control than an open auction, they do not guarantee a fixed number of impressions. Preferred deals offer a fixed price but no guaranteed inventory, while private auctions involve bidding and do not guarantee volume. Open auction is incorrect as it offers no guarantees on publisher, placement, or impression volume, relying on real-time bidding for available inventory.