You're working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?

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Custom bidding

Maximize conversions

Maximize clicks


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?


Explanation: When working on a Display & Video 360 campaign and aiming to optimize based on a single conversion type, the recommended strategy is to use "Maximize conversions." This bidding strategy leverages machine learning to automatically adjust bids for each impression in real-time, with the goal of getting as many conversions as possible within the specified budget. By focusing on maximizing conversions, the algorithm considers various factors, including historical performance data and contextual signals, to bid more aggressively on impressions likely to result in the desired conversion. This approach enhances campaign efficiency and helps advertisers achieve their specific conversion objectives by dynamically adjusting bidding for optimal results.
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