You're working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?

To optimize your Display & Video 360 plan based on a single conversion type, you should use the Maximize conversions strategy because it is the standard automated bidding solution designed to drive the highest volume of a specific action within your budget. While "Custom bidding" is more powerful for complex scenarios—such as weighting multiple conversion types or optimizing for specific basket values—Maximize conversions uses Google’s AI to analyze real-time signals (like device, time of day, and inventory) to prioritize impressions most likely to result in that one specific goal. This makes it the most efficient and straightforward choice for performance-focused campaigns where all conversions of a certain type are valued equally and you want to scale that specific outcome without the need for manual script-writing or multi-layered valuation.