To attach the consumer behavior of a specific client to their annual business goal of 20% revenue increase, what should you set up in Display & Video 360?

You should set up custom bidding.

You should set up conversion tracking.

You should set up instant reporting.

You should set up attribution modeling.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: To attach the consumer behavior of a specific client to their annual business goal of 20% revenue increase, what should you set up in Display & Video 360?


Explanation: To attach the consumer behavior of a specific client to their annual business goal of a 20% revenue increase in Display & Video 360, the recommended action is to set up "attribution modeling." Attribution modeling allows advertisers to understand the contribution of different touchpoints along the customer journey to conversions. By analyzing user interactions and assigning appropriate credit to each touchpoint, advertisers can gain insights into the effectiveness of their marketing channels. This data-driven approach helps align consumer behavior with business goals, enabling more informed decisions on optimizing campaigns for increased revenue and achieving specific performance objectives.
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