To attach the consumer behavior of a specific client to their annual business goal of 20% revenue increase, what should you set up in Display & Video 360?

Attribution modeling is crucial for connecting consumer behavior to revenue goals. It allows you to understand which touchpoints (e.g., ad impressions, clicks) in the customer journey contribute to conversions and, ultimately, revenue. By analyzing different attribution models (e.g., last click, linear, data-driven), you can optimize your media spend to maximize the 20% revenue increase. Custom bidding focuses on optimizing bids for specific campaign goals but doesn't inherently link consumer behavior to revenue at a strategic level. Conversion tracking records conversions but doesn't explain how different interactions led to those conversions. Instant reporting provides real-time data but lacks the analytical framework to attribute revenue impact to specific consumer actions.