You're setting up a Connected TV (CTV) campaign and are concerned about security. What Display & Video 360 tools can help you protect your brand?

Digital content labels, sensitive categories, and advertising review

Digital content labels, advertising verification, and invalid traffic

Digital content labels, sensitive categories, and general categories

Digital content labels, sensitive categories, and invalid traffic


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re setting up a Connected TV (CTV) campaign and are concerned about security. What Display & Video 360 tools can help you protect your brand?


Explanation: To ensure security and brand protection in a Connected TV (CTV) campaign within Display & Video 360, the recommended tools include "Digital content labels", "Sensitive categories," and "Invalid traffic." These tools collectively contribute to maintaining a brand-safe environment for advertisers. Digital Content Labels: These labels help ensure that your ads are aligned with the content they are displayed alongside, maintaining brand relevance and safety. Sensitive Categories: By utilizing sensitive categories, advertisers can control and filter their ad placements, avoiding content that might be inappropriate or incompatible with their brand image. Invalid Traffic: Protecting against invalid traffic is crucial to maintaining the integrity of the advertising ecosystem. Invalid traffic detection mechanisms help filter out fraudulent activities, ensuring that ad impressions and interactions are genuine and valuable. Incorporating these tools in a CTV campaign enhances brand safety, fosters a positive user experience, and safeguards the advertiser's reputation.
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