A marketer wants to advertise a new spa package via Google Audiences, and they don't want the targeting to restrict their performance. What should they implement in Display & Video 360 to reach the correct audience?

Viewability targeting

Demographic targeting

Device targeting

Optimized targeting


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A marketer wants to advertise a new spa package via Google Audiences, and they don’t want the targeting to restrict their performance. What should they implement in Display & Video 360 to reach the correct audience?


Explanation: When a marketer aims to advertise a new spa package via Google Audiences without restricting performance, the ideal strategy in Display & Video 360 is to implement "Optimized targeting." Optimized targeting leverages Google's advanced machine learning algorithms to extend beyond manually selected audiences. By utilizing Optimized targeting, the system analyzes user behavior, preferences, and engagement patterns, allowing it to identify and reach audiences that might not be evident through traditional targeting methods. This approach enhances campaign efficiency and effectiveness by broadening the reach to users who are likely to engage positively with the spa package advertisement. Optimized targeting aligns with the marketer's goal of reaching the correct audience for the spa package campaign while ensuring optimal performance and maximizing the impact of the advertising efforts.
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