A marketer wants to advertise a new spa package via Google Audiences, and they don't want the targeting to restrict their performance. What should they implement in Display & Video 360 to reach the correct audience?

Optimized targeting expands reach beyond manually selected audience segments to find new and relevant customers who are likely to convert. For a new spa package, this ensures the campaign isn't overly restricted by initial assumptions, allowing the system to discover high-performing audiences. Viewability targeting focuses on ads being seen, not audience relevance. Demographic targeting is a basic segmentation tool but doesn't automatically expand to find new, relevant users. Device targeting limits reach to specific devices, which could restrict performance if not carefully managed.