Within Display & Video 360, what audience types can you use for a YouTube connected TV (CTV) campaign if you want to reach specific audiences?

You can use Private Auction deals.

You can use Programmatic Guaranteed.

You can use Open Auction.

You can use private deals.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Within Display & Video 360, what audience types can you use for a YouTube connected TV (CTV) campaign if you want to reach specific audiences?


Explanation: In the context of a YouTube connected TV (CTV) campaign within Display & Video 360, the audience types that can be utilized to reach specific audiences include Programmatic Guaranteed. Programmatic Guaranteed deals allow advertisers to secure inventory in advance with a fixed number of impressions, ensuring a guaranteed delivery of their ads. This approach is particularly useful when targeting specific audiences on YouTube CTV. While Private Auction deals and Open Auction are also options in Display & Video 360, Programmatic Guaranteed is the most suitable for advertisers seeking a more controlled and assured approach to reach their intended audiences on YouTube CTV.
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