You're launching a campaign for a national bakery chain that's opening next weekend. They're willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?

Programmatic Guaranteed deal or Preferred deal

Open Auction deal or Private Auction deal

Private Auction deal or Preferred deal

Open Auction deal or Programmatic Guaranteed deal


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google SkillShop Certifications in No Time?

Then check out our exclusive 👉 Google SkillShop Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google SkillShop certification. Get everything you need to achieve success faster.

Explanation: You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?


Explanation: For the national bakery chain aiming to advertise on the homepage of various local news stations with the flexibility to back out in case of rain on opening day, the recommended Display & Video 360 deal types are Private Auction deal or Preferred deal. A Private Auction deal provides a level of exclusivity, allowing the bakery chain to negotiate directly with specific publishers and have priority access to premium ad inventory. This exclusivity ensures that their ads are showcased prominently on the local news stations' homepages. On the other hand, a Preferred deal provides some flexibility in terms of guaranteed access to inventory, giving the bakery chain the option to secure ad placements on the homepage while maintaining the ability to adjust or back out based on weather conditions. This flexibility aligns with the bakery's specific needs for the campaign.
Google SkillShop Roll

Google SkillShop Roll. Special Offer

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides