You're launching a campaign for a national bakery chain that's opening next weekend. They're willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?

In Google Display & Video 360, if an advertiser wants premium inventory with priority access but also the flexibility to cancel or adjust delivery, the appropriate deal types are Private Auction deals or Preferred deals. A Preferred deal allows the advertiser to negotiate fixed pricing for priority inventory while maintaining the option to opt out or adjust based on conditions, like weather, without a binding guarantee. Similarly, a Private Auction gives exclusive access to select inventory with flexible bidding. In contrast, Programmatic Guaranteed deals lock in inventory with a commitment to deliver, which doesn’t allow backing out easily. Therefore, the correct answer is Private Auction deal or Preferred deal, because these deal types offer premium inventory with the flexibility the bakery chain requires.