While working with your client, a pet food retailer, you learn they just launched a new brand of dog food and have an accompanying ad for a specific organic formula. To make sure the ad is shown only to customers who wish to purchase that type of organic dog food, what type of Display & Video 360 audience should you use?

You should use target audience.

You should use custom intent audience.

You should use lifestyle audience.

You should use custom affinity audience.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google SkillShop Certifications in No Time?

Then check out our exclusive 👉 Google SkillShop Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google SkillShop certification. Get everything you need to achieve success faster.

Explanation: While working with your client, a pet food retailer, you learn they just launched a new brand of dog food and have an accompanying ad for a specific organic formula. To make sure the ad is shown only to customers who wish to purchase that type of organic dog food, what type of Display & Video 360 audience should you use?


Explanation: In the context of a pet food retailer launching a new brand of dog food with a specific organic formula, utilizing a custom intent audience in Display & Video 360 is the appropriate strategy. A custom intent audience allows advertisers to reach users based on their recent search behavior and signals of intent, ensuring that the ad is shown to customers actively interested in purchasing organic dog food. This targeting approach enhances the relevance of the advertisement, increasing the likelihood of reaching a more receptive audience and driving engagement with the specific product offering. Custom intent audiences enable advertisers to align their campaigns with the specific preferences and behaviors of potential customers, optimizing the effectiveness of their advertising efforts.
Google SkillShop Roll

Google SkillShop Roll. Special Offer

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides