While working with your client,a pet food retailer,you learn they just launched a new brand of dog food and have an accompanying ad for a specific organic formula.To make sure the ad is shown only to customers who wish to purchase that type of organic dog food,what type of Display&Video 360 audience should you use?

In the context of a pet food retailer launching a new brand of dog food with a specific organic formula,utilizinga custom intent audience in Display&Video 360 is the appropriate strategy.A custom intent audience allows advertisers to reach users based on their recent search behavior and signals of intent,ensuring that the ad is shown to customers actively interested in purchasing organic dog food.This targeting approach enhances the relevance of the advertisement,increasing the likelihood of reaching a more receptive audience and driving engagement with the specific product offering.Custom intent audiences enable advertisers to align their campaigns with the specific preferences and behaviors of potential customers,optimizing the effectiveness of their advertising efforts.