During an analysis of your connected TV (CTV) campaign in Display & Video 360, you want to learn the total number of engaged users. What report do you use?
You use the Audience Composition Report.
You use the Reach Overlap report.
You use the Floodlight report.
You use the Inventory Availability report.
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Explanation: During an analysis of your connected TV (CTV) campaign in Display & Video 360, you want to learn the total number of engaged users. What report do you use?
Explanation: When analyzing a connected TV (CTV) campaign in Display & Video 360 and seeking information about the total number of engaged users, the appropriate report to use is the Reach Overlap report. This report provides insights into the unique and overlapping audience reach across different devices and platforms within a campaign. By examining the Reach Overlap report, advertisers can understand how effectively their CTV campaign engages users and the extent of reach overlap with other devices, offering valuable data to optimize targeting and enhance campaign performance. The Reach Overlap report is a key tool for advertisers aiming to assess and refine their CTV campaigns to maximize user engagement and overall impact.
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