During an analysis of your connected TV (CTV) campaign in Display & Video 360, you want to learn the total number of engaged users. What report do you use?
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Correct answer: You use the Reach Overlap report..
Why this is the answer
The Reach Overlap report is the correct choice because it provides insights into unique reach and frequency across different dimensions, including devices. For CTV campaigns, this report helps identify the total number of unique users (engaged users) reached across various TV apps and devices, and how frequently they were exposed to your ads. The Audience Composition Report shows demographic and interest data about your audience, not unique reach. The Floodlight report tracks conversions and custom events, which is different from measuring engaged users. The Inventory Availability report helps forecast impression availability for targeting criteria, not actual user engagement.
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