Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad.To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?
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Correct answer: Video stops and video replays.
Why this is the answer
In Campaign Manager 360, the video stops metric tracks how many times users halt a video ad, and the video replays metric shows how many times users restart or replay the video, providing the advertiser with precise insights into user interactions with their video creatives beyond just views or completions.
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