Your client, a gourmet pet-food distributor, is interested in setting up optimized targeting for their launch campaign next month, but first they want to know what optimized targeting does. How would you define it for them?

By saying that optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.

By saying that optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.

By saying that optimized targeting helps marketers reach, engage, and convert their target audiences across Google's vast advertising network.

By saying that optimized targeting uses one's own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your client, a gourmet pet-food distributor, is interested in setting up optimized targeting for their launch campaign next month, but first they want to know what optimized targeting does. How would you define it for them?


Explanation: When explaining optimized targeting to the gourmet pet-food distributor, it should be conveyed as an audience expansion solution leveraging Google's artificial intelligence (AI). Optimized targeting goes beyond manually selected audiences, utilizing advanced AI algorithms to analyze data and identify potential customers who may not have been initially considered. This approach allows advertisers to reach and engage with a broader and more diverse audience, maximizing the campaign's effectiveness. By harnessing the power of AI, optimized targeting enhances audience targeting precision, helping the client connect with consumers who align with their product offerings, preferences, and purchase potential.
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