You need to report on the number of times users visit your site after seeing or engaging with one of your ads. Within Display & Video 360, what Floodlight tag should you use?

You should use any Floodlight tag.

You should use a counter tag.

You should use a sales tag.

You should use a global site tag.

Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You need to report on the number of times users visit your site after seeing or engaging with one of your ads. Within Display & Video 360, what Floodlight tag should you use?

Explanation: To accurately report on the number of times users visit your site after interacting with your ads, the appropriate Floodlight tag to use in Display & Video 360 is a counter tag. Counter tags are specifically designed to count and track conversions or actions on a website. By implementing a counter tag, you can measure and attribute conversions back to the engagement with your ads, providing valuable insights into the effectiveness of your advertising campaigns. This tag helps you quantify user visits post-ad interaction, enabling data-driven optimization for better campaign performance and return on investment.

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