You need to report on the number of times users visit your site after seeing or engaging with one of your ads. Within Display & Video 360, what Floodlight tag should you use?

A counter Floodlight tag is specifically designed to track the number of times users perform a particular action, such as visiting a website or viewing a page, after exposure to an ad. This directly aligns with the need to report on site visits after ad interaction. A sales tag is used to track transactions and associated revenue, not just site visits. While a global site tag (gtag.js) is the underlying framework for Floodlight tags, it's not a specific Floodlight tag type for this purpose. Using "any Floodlight tag" is incorrect because different Floodlight tag types serve distinct tracking objectives.