You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?

Maximize clicks

Active View

Maximize conversions

Custom bidding


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?


Explanation: In the context of optimizing a Display & Video 360 campaign for customers with high spending and top transaction return on ad spend, the most suitable bidding strategy is "Custom bidding." Custom bidding allows advertisers to set specific bids based on their unique campaign goals and performance objectives. By leveraging custom bidding, the clothing retailer can tailor their bids to prioritize users who are more likely to generate significant revenue and provide a favorable return on ad spend. This strategy empowers advertisers to align their bidding approach with the specific metrics and user behaviors that are crucial to the success of their campaign, ensuring a more effective allocation of resources and budget.
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