Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?
Custom affinity audience
Target audience
Lifestyle audiences
Custom intent audiences
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Explanation: Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?
Explanation: When promoting a specific model, such as the step-through bicycle, using "Custom intent audiences" in Display & Video 360 is the ideal choice. Custom intent audiences enable advertisers to target users based on their recent online behaviors and activities, indicating a specific intent or interest in the product. By leveraging custom intent audiences, the advertiser can ensure that the ad for the step-through model reaches individuals actively searching, browsing, or showing intent related to similar bicycles. This audience targeting approach enhances the precision of the campaign, reaching potential customers who are more likely to be interested in and consider purchasing the advertised product, ultimately improving the overall effectiveness of the advertising efforts.
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