Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?

To ensure your ad reaches people actively looking to purchase a step-through bicycle, you should use Custom intent audiences because they allow you to define an audience based on specific keywords and URLs related to a user's recent search behavior and purchase intent. While "Custom affinity" focuses on long-term interests or lifestyles, and "Lifestyle audiences" are too broad for a specific product launch, Custom intent captures users in the "middle to bottom" of the marketing funnel who are currently researching or comparing bicycle models. By inputting terms like "best step-through bikes" or competitor URLs into Display & Video 360, the system can identify high-intent users who are most likely to convert, ensuring your budget is spent on those with a proven interest in making a purchase right now.