You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You're the highest bidder at $10. What will you pay for the impressions?
$10.00
$5.00
$9.99
$10.01
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Explanation: You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?
Explanation: In a fixed first-price auction within Display & Video 360, the highest bidder pays the exact amount they bid. Therefore, if you are the highest bidder at $10, you will pay $10.00 for the impressions. Unlike second-price auctions, where the winning bidder pays the second-highest bid amount, in a fixed first-price auction, the winning bid directly determines the payment amount. This transparency simplifies the bidding process, as the winning bidder pays the precise amount they were willing to bid for the inventory, fostering a straightforward and predictable auction mechanism.
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