Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher's site. Within Display & Video 360, what deal type should you use?
Programmatic Guaranteed deal
Preferred deal
Private auction deal
Open auction deal
Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.
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Explanation: Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher’s site. Within Display & Video 360, what deal type should you use?
Explanation: For your company's new meditation app, a Programmatic Guaranteed deal within Display & Video 360 is the appropriate choice. This deal type allows you to work directly with a specific media outlet and secure a fixed number of impressions within the wellness section of the publisher's site. Programmatic Guaranteed deals provide a direct and controlled approach, ensuring a guaranteed number of impressions at a fixed price, allowing for precise planning and execution of your campaign. This deal type offers the certainty of inventory availability and impression delivery, making it suitable for campaigns where a predetermined volume of impressions is crucial.
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