Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher's site. Within Display & Video 360, what deal type should you use?
Programmatic Guaranteed deal
Preferred deal
Private auction deal
Open auction deal
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Explanation: Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher’s site. Within Display & Video 360, what deal type should you use?
Explanation: For your company's new meditation app, a Programmatic Guaranteed deal within Display & Video 360 is the appropriate choice. This deal type allows you to work directly with a specific media outlet and secure a fixed number of impressions within the wellness section of the publisher's site. Programmatic Guaranteed deals provide a direct and controlled approach, ensuring a guaranteed number of impressions at a fixed price, allowing for precise planning and execution of your campaign. This deal type offers the certainty of inventory availability and impression delivery, making it suitable for campaigns where a predetermined volume of impressions is crucial.
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