In what Display & Video 360 scenario does it make sense to use inventory packages?

A shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers.

A beverage company is launching a new tea they hope will be their best-selling product. They created a custom ad unit they want to put on the homepage of a few top wellness websites.

For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining a fixed CPM.

A computer company knows about possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn't ship on time.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: In what Display & Video 360 scenario does it make sense to use inventory packages?


Explanation: Inventory packages in Display & Video 360 are best suited for scenarios where advertisers want to execute non-guaranteed ad opportunities with a mix of publishers. In this specific case, the shoe company launching a new basketball shoe can benefit from inventory packages to efficiently target a variety of sports publishers. This allows them to reach their audience across multiple platforms without committing to guaranteed impressions. Inventory packages provide flexibility and ease of execution, making them an ideal choice for advertisers who want to explore non-guaranteed opportunities with different publishers while ensuring efficient and effective ad delivery.
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