In what Display&Video 360 scenario does it make sense to use inventory packages?

Inventory packages in Display&Video 360 are best suited for scenarios where advertisers want to execute non-guaranteed ad opportunities with a mix of publishers.In this specific case,the shoe company launching a new basketball shoe can benefit from inventory packages to efficiently target a variety of sports publishers.This allows them to reach their audience across multiple platforms without committing to guaranteed impressions.Inventory packages provide flexibility and ease of execution,making the man ideal choice for advertisers who want to explore non-guaranteed opportunities with different publishers while ensuring efficient and effective ad delivery.