A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don't want this audience seeing the ad more than twice a month. Where should they set up frequency management?
Within their line item settings
Within their specific audience settings
Within their campaign settings
Within their insertion order settings
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Explanation: A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice a month. Where should they set up frequency management?
Explanation: To manage the frequency of the ad specifically for the audience of party planners, the flower shop should set up frequency management within their specific audience settings in Display & Video 360. This ensures that members of the targeted audience, party planners in this case, do not see the ad more than the desired frequency of twice a month. By configuring frequency settings at the audience level, advertisers can tailor the ad exposure to match the preferences and engagement goals for each specific audience segment, providing a more customized and effective advertising experience.
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