A client would like to better understand how Campaign Manager 360 works.What's the correct order of steps you'd use to describe Campaign Manager 360's process?
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Correct answer: 1.People visit the website with ad space. 2. Campaign Manager 360 selects an ad to use the space. 3. Using audience and contextual signals, Campaign Manager 360 supplies a creative option. 4. The ad serves and sends performance information to Campaign Manager 360..
Why this is the answer
The correct process in Campaign Manager 360 begins when people visit the website with available ad space, triggering the ad-serving workflow. Next, Campaign Manager 360 selects an appropriate ad based on targeting rules and campaign settings, then uses audience and contextual signals to supply the best creative option for that placement. Finally, the ad serves and sends performance information back to Campaign Manager 360, completing the feedback loop that allows for reporting and optimization.