You're entering a second-price auction for sports inventory. You're the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?

$5.01

$4.01

$4.00

$5.00


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google SkillShop Certifications in No Time?

Then check out our exclusive 👉 Google SkillShop Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google SkillShop certification. Get everything you need to achieve success faster.

Explanation: You’re entering a second-price auction for sports inventory. You’re the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?


Explanation: In a second-price auction, the winning bidder pays the amount of the second-highest bid, plus a minimal increment. In this scenario, where you bid $5.00 and the second-highest bid is $4.00, you will pay $4.01 for the impressions. This pricing model encourages participants to bid the true value they place on the inventory, as the winner only pays slightly more than the second-highest bid. It promotes fair competition and ensures that the winning bidder secures the impressions at a price closely aligned with the market demand.
Google SkillShop Roll

Google SkillShop Roll. Special Offer

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides