For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?

When you're working across multiple publishers within a deal.

When you want to guarantee a fixed number of impressions.

When you want to apply frequency management to your deal.

When you're paying in different currencies for a global ad campaign.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?


Explanation: Bidding 20% higher than the floor price in non-guaranteed deals within Display & Video 360 is recommended when dealing with different currencies in a global ad campaign. Currency fluctuations can impact the cost of impressions, and by bidding higher, advertisers can account for potential variations in exchange rates. This approach helps ensure that the campaign maintains competitiveness and secures the desired impressions across various regions, even when using different currencies. Adjusting the bid in this way assists advertisers in navigating the complexities of global campaigns and mitigating currency-related challenges in the programmatic advertising landscape.
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