You work for a sports apparel company that's launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don't want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?

Viewability targeting

Optimized targeting

Demographic targeting

Device targeting


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?


Explanation: To ensure reaching the correct audience for a new sneaker collection without restricting performance, implementing "Optimized targeting" within Display & Video 360 is the recommended strategy. Optimized targeting utilizes Google's artificial intelligence to expand beyond manually selected audiences. This approach enables advertisers to leverage machine learning algorithms, allowing the system to identify and target audiences based on various signals and behaviors. By using Optimized targeting, advertisers can enhance their campaign's efficiency and effectiveness, reaching a broader audience that aligns with the campaign goals and maximizing the impact of their sports apparel advertising campaign.
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