You work for a sports apparel company that's launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don't want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?

In Google Display & Video 360, Optimized targeting allows advertisers to reach the most relevant users for their campaign without overly restricting delivery by rigid targeting criteria. Instead of limiting ads to only pre-defined audiences, Optimized targeting uses machine learning to expand reach to users who are most likely to engage or convert, based on signals from your campaign and Google Audiences. This approach ensures that the sports apparel company’s new sneaker collection is shown to the right potential customers while maximizing performance. Therefore, the correct answer is Optimized targeting, because it balances precise audience relevance with broader delivery to improve campaign results.