A furniture manufacturer is launching a new summer campaign for their latest outdoor furniture collection. They want to increase their sales by creating an immersive 3D format that uses their existing 3D furniture models. What ad format should be used?

Swirl is the correct ad format because it allows advertisers to create immersive, interactive 3D experiences directly within a mobile web browser. This format is ideal for showcasing products like furniture, as it enables users to rotate, zoom, and interact with 3D models, providing a highly engaging and detailed view. Parallax is a scrolling effect that creates a sense of depth but doesn't support interactive 3D models. Flipbook creates an animated sequence from a series of images, which isn't a true 3D interactive experience. Native ads match the look and feel of the surrounding content but don't inherently offer 3D interactivity.