Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?

It allows you to decrease impressions in certain regions.

It allows you to increase ad exposure to the same users.

It allows you to reinvest your budget to reach new users.

It allows you to decrease your unique reach.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?


Explanation: In the context of a Programmatic Guaranteed campaign with frequency management at the campaign level, when you observe that one of your deals has passed on 10,000 bid requests in Display & Video 360, it indicates that the ad exposure to the target audience has reached the specified frequency cap. With frequency management, the platform limits how often an ad is shown to the same users within a specific time frame. Seeing a significant number of bid requests passed suggests that the set frequency cap has been met for the targeted users. As a result, the campaign has an opportunity to reinvest the budget to reach new users rather than repeatedly targeting the same audience. This ensures a more diverse reach and prevents overexposure to the same users, optimizing the effectiveness of the activewear marketing strategy.
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