Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?

In an activewear strategy where multiple Programmatic Guaranteed (PG) deals are frequency-managed at the campaign level, seeing that a deal "passed" on 10,000 bid requests is a positive sign of efficiency. It means the system identified 10,000 instances where a user had already reached your specified frequency cap across the campaign's various deals; rather than over-exposing those same people, Display & Video 360 automatically declined to bid on those impressions. This mechanism allows you to reinvest your budget to reach new users who haven't seen your ads yet, effectively increasing your campaign's unique reach and reducing wasted spend. This is a key advantage of centralizing PG deals in DV360, as it treats your entire media buy as a single conversation with the consumer rather than a series of disconnected, repetitive silos.