Your company is launching several new video game modules with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve that goal, what type of Display & Video 360 creative optimization would you use?

Optimize for creative rotation

Optimize for clicks

Optimize for time spent on-screen

Optimize for conversions


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your company is launching several new video game modules with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve that goal, what type of Display & Video 360 creative optimization would you use?


Explanation: In the scenario where your company is launching multiple video game modules with distinct display ads for each console, and the objective is to prioritize the ad that leads to the most purchases, you should use the "Optimize for conversions" creative optimization strategy in Display & Video 360. This approach leverages machine learning algorithms to identify and prioritize the ad creative that is most effective in driving conversions. By selecting "Optimize for conversions," Display & Video 360 will dynamically adjust the frequency and prominence of each ad based on its performance in driving the desired outcome, which, in this case, is purchases. This ensures that the ad with the highest conversion rates is shown more frequently, optimizing the campaign for better results and maximizing return on investment.
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