A home improvement store has rebranded some of the hardware they sell. They want to determine the impact of their media campaigns by seeing how many new and unique users have bought their hardware and have seen their ads. Which reports will help them do this?

The Floodlight Report is essential because it tracks conversions, such as purchases, on the advertiser's website. By implementing Floodlight tags on the purchase confirmation page, the store can record every time a user buys their rebranded hardware. The Reach report complements this by providing data on the number of unique users who have been exposed to the media campaigns. Combining these two reports allows the home improvement store to cross-reference users who made a purchase with those who saw their ads, effectively measuring the impact of their campaigns on new and unique buyers. The Standard report provides general campaign performance metrics but doesn't specifically focus on unique users or conversions in the same detailed way as the Reach and Floodlight reports. The Unique reach report focuses solely on unique users exposed to ads, but doesn't track conversions.