While working on a new Display & Video 360 campaign, you decide to optimize bids based on a single conversion type. What bidding strategy do you use?

Use Active View

Use Maximize conversions

Use custom bidding

Use Maximize clicks

Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: While working on a new Display & Video 360 campaign, you decide to optimize bids based on a single conversion type. What bidding strategy do you use?

Explanation: The correct option is Use Maximize conversions. In the context of the Google Display and Video 360 certification, when optimizing bids based on a single conversion type in a new campaign, the recommended bidding strategy is to use Maximize conversions. This bidding strategy is designed to automatically set bids to help advertisers get the most conversions for their campaign within the specified budget. By selecting Maximize conversions, the system leverages machine learning algorithms to analyze historical campaign data and make real-time bid adjustments to maximize the likelihood of achieving the desired conversion goals. This aligns with best practices for efficient bidding and campaign optimization in Display & Video 360.

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