Your client wants to use a Floodlight tag in Display & Video 360 to report the number of people who visit their site after clicking on one of their ads. What tag should be used?
Any Floodlight tag
Global site tag
Sales tag
Counter tag
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Explanation: Your client wants to use a Floodlight tag in Display & Video 360 to report the number of people who visit their site after clicking on one of their ads. What tag should be used?
Explanation: The correct option is Counter tag. In the context of the Google Display and Video 360 certification, when a client aims to track the number of website visits resulting from ad clicks, the recommended tag to use is the Counter tag. The Counter tag is specifically designed for counting and reporting conversions, making it suitable for tracking the effectiveness of online advertising efforts. By implementing the Counter tag in Display & Video 360, advertisers can measure the success of their campaigns in driving user visits to the client's website, providing valuable insights into the impact of their display and video ads on online traffic. This aligns with best practices for utilizing Floodlight tags to track and analyze conversions within the platform.
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