You're working for a pet supply business, and you need to measure how many clients who first saw your ad on a tablet ended up purchasing pet supplies from their laptop computers. What measurement type could you use?
Open measurement software development kit (SDK)
Cross-environment conversions
Conversion tracking
Same-device measurement
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Explanation: You’re working for a pet supply business, and you need to measure how many clients who first saw your ad on a tablet ended up purchasing pet supplies from their laptop computers. What measurement type could you use?
Explanation: The correct option is Cross-environment conversions. In the context of the Google Display and Video 360 certification, when working for a pet supply business and aiming to measure the cross-device journey of customers who initially viewed an ad on a tablet and later made purchases on their laptop computers, the appropriate measurement type is Cross-environment conversions. This measurement allows advertisers to track and attribute conversions across different devices, providing insights into the multi-device path that users take before completing a desired action, such as making a purchase. Utilizing Cross-environment conversions helps in understanding the holistic impact of ads across various platforms and optimizing campaigns for a more comprehensive view of customer behavior. This aligns with best practices for measurement and attribution in Display & Video 360.
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