Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?

Open Auction

Private deals

Private Auction deals

Programmatic Guaranteed


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?


Explanation: The correct option is Programmatic Guaranteed. In the context of the Google Display and Video 360 certification, for a video game customer running a YouTube connected TV (CTV) campaign, the recommended audience type to use in Display & Video 360 to reach specific audiences is Programmatic Guaranteed. This type of deal provides advertisers with the ability to secure ad inventory in advance, ensuring a guaranteed number of impressions and greater control over targeting specific audience segments. By opting for Programmatic Guaranteed, the video game customer can tailor their campaign to reach the desired audience types effectively, optimizing their advertising strategy for the YouTube connected TV platform. This aligns with best practices for leveraging different deal types within Display & Video 360 to achieve specific campaign objectives.
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