Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?
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Correct answer: Programmatic Guaranteed.
Why this is the answer
In Google Display & Video 360, Programmatic Guaranteed deals are commonly used for YouTube Connected TV (CTV) campaigns when advertisers want access to specific audiences with guaranteed inventory and fixed pricing negotiated directly with the publisher. This type of deal ensures that the advertiser secures premium placements and can apply precise audience targeting within that reserved inventory. The other options—such as Open Auction or general private deals—do not guarantee inventory, and Private Auction focuses on invitation-based bidding rather than guaranteed delivery. Therefore, Programmatic Guaranteed is the correct answer because it provides guaranteed access to specific audiences and inventory for YouTube CTV campaigns.
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